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Example site for an entirely fictional business — not a real company.

Kontur SalesAshcombe Industrial Supplies LLC

Sample data

Companies and contacts

Customers, prospects and leads with their account manager, agreed terms and last field visit.

428

Companies on file

37

Leads with no first contact

9 of them older than 14 days

62

Customers on a framework agreement

Company, customer number or contact
  • All
  • Customers
  • Leads
  • Framework
  • No visit in 6 months
  • My region

Companies

Sorted by last field visit, most recent first.

Cust. no.CompanyCityRegionAccount managerTermsLast visitState
K-10560CompanyKirkham ToolingCityZanesvilleRegionCentralAccount managerK. BramwellTermsTier C, 2 % cash discount in 14 daysLast visit30 JulStateCustomer
K-10233CompanyHargreaves Conveyor Systems Inc.CityDaytonRegionCentralAccount managerM. FenwickTermsFramework RV-2023-014Last visit22 JulStateFramework
K-10428CompanySanders Metalworks LLCCityToledoRegionNorthAccount managerK. BramwellTermsTier B, net 30 daysLast visit14 JulStateCustomer
K-10091CompanyFairbrook Packaging LLCCityTerre HauteRegionWestAccount managerD. AshworthTermsTier A, net 30 daysLast visit09 JulStateCustomer
K-10005CompanySandusky municipal utilitiesCitySanduskyRegionNorthAccount managerS. PembertonTermsTender only, no volume tierLast visit18 JunStateTender
K-10712CompanyBrinkworth Engineering LLCCityPeoriaRegionWestAccount managerA. WinstanleyTermsProject pricing per jobLast visit05 JunStateCustomer
K-10877CompanyRidgeway Plastics LLCCityElkhartRegionNorthAccount managerT. WhitlockTermsnot yet agreedLast visit—StateLead
K-10944CompanyThackeray Agricultural LLCCityFindlayRegionNorthAccount managerT. WhitlockTermsnot yet agreedLast visit—StateLead

8 of 428 companies · two leads in this view have never been visited

Record a lead

Company and sales region are mandatory. Without a follow-up date the lead lands on the "no first contact" list.

Sales region
North
Source
Trade show contact

The field rep's estimate, not a commitment by the customer

Pre-filled 14 days after entry

This form does not submit anything.
The project frame

How Awelior would approach this project

Ashcombe Industrial Supplies LLC is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Ashcombe Industrial Supplies LLC sells through inside and field sales. Every field rep keeps their follow-ups differently, the inside team files quotations in a binder, and sales management learns the state of a framework agreement by asking. If somebody drops out, their knowledge drops out with them — that is the real trigger, not a wish for reporting.

Decisions

  • The opportunity at the center, not the customer

    The center of gravity is the opportunity with its history, not the customer record. A wholesaler has few customers and many deals; put the customer in the middle and every quotation has to be reassembled by hand afterwards.

  • Pipeline as a board, contacts as a table

    Two views for two questions. The board answers “where does it stand”, the table “who haven't I spoken to in a while”. Forcing both into one view produces a view that answers neither well.

  • Follow-up is a field, not a calendar entry

    Reminders hang off the opportunity and travel with it when it changes hands. In one person's calendar the follow-up would be exactly what it was before: private, and unfindable when they are away.

Deliberately left outNo quotation building and no email sending. Both belong with the merchandise system, not the CRM — a second system that calculates prices is the most reliable source of two different quotations carrying the same number.

What is in it

Screens
5
Content blocks
19
Languages
4

Five screens, in all four languages, with sidebar, header and stated role. Navigation between screens works; tables, board, charts and forms are rendered and inert. Every name, number and value is invented.

How it would go on

  • Migrating the spreadsheets

    Merging three grown-up spreadsheets is half the effort of the project — duplicates, inconsistent spellings, contacts with no company.

  • Merchandise system and quotations

    Item prices, customer terms and quotation status have to come from the system of record, or CRM and job book drift apart.

  • Mobile for field sales

    Follow-ups and visit reports get captured in the car, not at a desk. That is a separate interface, not the same page on a small screen.

Talk through your project

Sample data

An application like this for your business?

Kontur Sales is invented — the way it is cut is not. Applications like this come out of the processes a business already runs.

Sample application by Awelior. Invented business, invented data, nothing stored.