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Example site for an entirely fictional business — not a real company.

App demo

Hollingsworth CardHollingsworth Home & Kitchen, Madison

Before you shop

Three glances before setting off: one offer ends tomorrow, 77 points from 2 Aug are still missing, and the balance already covers the $35 voucher.

Hollingsworth Card is a sample app by Awelior. Invented business, invented data, nothing is stored.

Before you shop

Sample data

Offer ends tomorrow

“20 % off pots and pans” runs until closing time on Sat 16 Aug. It is redeemed at the register — the app only shows what applies.

1,840Points1 point per $1 · 50 points = $1
$35.00Redeemable nowin steps of $5, the rest stays put
3Offers for youone ends tomorrow
77Points missingreceipt of 2 Aug, claim in progress

Where you stand

The bars count what can be counted. The tier follows twelve months of spending, the voucher follows points — two different things, which is why they sit apart.

  • Voucher at 2,000 points1,840 of 2,000
    160 points to go, roughly $160 of shopping
  • Tier 3 from $2,000 a year$1,480 of $2,000
    Period 08/2025 to 07/2026
  • Points from 2024 — expire on 31 Dec0 of 210 used
    They are the first to be deducted next time you redeem

Offers for you

Sorted by expiry — whatever goes first sits in front. Tapping opens the conditions: which ranges are covered and what is excluded.

Swipe
Ending20 % off pots and pansAll three branches · not combinable with other discountsOnly until Sat 16 AugOne branchDouble points on coffeeJanesville branch only, because of the remodelUntil Sun 24 AugAvailable$5 voucher on $50 spendAll branches · redeemable onceUntil 30 SepUsed upKnife sharpening at half priceMadison workshop · drop off Mon to WedUsed on 21 Jul, three knives

About this app

Hollingsworth Home & Kitchen does not exist. The branches, offers, point balances, receipts, prices and names on these screens are invented.

The demo books no points, redeems nothing and opens no register. The bar pattern on the card is schematic and carries no readable identifier.

Show it at the register

Sample data

Loyalty card

Hollingsworth Home & Kitchen, Madison

Name
Andrea Marsh
Card since
November 2019
Tier
2 of 3 · 5 % off non-promotional goods
Points
1,840

SI-4417-2093

Schematic pattern, no readable identifier

The register reads the number, not the name. The card works without a connection — it has been on the device since the app was last opened.

Recent purchases

Tapping a row opens the receipt — it replaces the paper one, returns included. The second row is the case that matters: card read, points never arrived.

  • Madison branch+77 pointsSat 9 Aug, 11:24 AM · receipt B-260809-0037$76.71
  • Janesville branch77 points missingSat 2 Aug, 4:05 PM · receipt B-260802-0112The card was read but the points never arrived. Claimed on 5 Aug, allow up to 14 days.$77.40
  • Madison branch+25 pointsWed 23 Jul, 5:40 PM · receipt B-260723-0088$24.50
  • Green Bay branch+139 pointsFri 11 Jul, 10:02 AM · receipt B-260711-0009$139.00

Block the card

For the day the phone goes missing. The card counts points, not baskets: the device holds what a purchase earned and which branch it was — what was in the basket appears only on the receipt you open yourself.

Card
SI-4417-2093
Takes effect
at once, at all three registers
Point balance
1,840, carries over
New number
at the information desk, no deadline
Open claim
77 points, still running
Card

Receipt of 9 August

Sample data

Receipt B-260809-0037

Madison branch · Sat 9 Aug 2026, 11:24 AM

Returns possible until 23 Aug

Purchase

Total
$76.71
Paid by
Card, contactless
Register
3 · receipt B-260809-0037

Points

Credited
77 points
Tier discount
5 %, already deducted
Balance after
1,840 points

Returns

Window
14 days, until 23 Aug 2026
Condition
Unused goods, the receipt in the app is enough
Excluded
Cut-to-size goods and special orders

Items

The same lines as on the paper receipt — except this one will still be legible in two years.

  • Frying pan, 24 cm, coated1 × $39.90$39.90
  • Glass lid, 20 cm2 × $8.50$17.00
  • Kitchen scales, digital1 × $16.90$16.90
  • Replacement seal for pressure cookerOn order1 × $6.95 · ordered, collect from 21 Aug$6.95
  • Subtotalfour items$80.75
  • Tier 2 discountDeducted5 % on non-promotional goods−$4.04
  • Total paidPaidCard, contactless$76.71

Redeem or keep saving

Sample data

Three offers apply to your card

Two in every branch, one only in Janesville. None of them is redeemed in the app: that happens at the register, when the card is read.

Valid for your card

Sorted by expiry. Whatever goes first sits at the top — expired ones stay at the bottom so nobody hunts for them in vain.

  • 20 % off pots and pansEnds tomorrowAll branches · not combinable with other discountsCovers pots, pans and lids of the own brand plus two further ranges. Cast iron is excluded.until 16 Aug
  • Double points on coffee and accessoriesOne branchJanesville branch only · for the reopening after the remodelGrinders, pots, filters and beans. Points are doubled at the register, not credited afterwards.until 24 Aug
  • $5 voucher on $50 spendAvailableAll branches · redeemable onceDeducted at the register, never paid out. Any remainder is forfeited.until 30 Sep
  • Knife sharpening at half priceRedeemedMadison workshop · drop off Mon to WedUsed on 21 Jul in Madison, three knives. Once per card per half year.used up
  • 10 % off barbecue accessoriesExpiredAll branches · ran 1 Jun to 31 Jul 2026expired

Redeem points

$35.00 can be redeemed today. Wait, and the 210 points from 2024 are gone on 31 Dec — they are the first to be deducted in this redemption. The voucher is issued here and deducted at the register.

Point balance
1,840
Of which from 2024, expiring 31 Dec
210
Voucher
$35.00 · 1,750 points
Remaining after
90 points
Voucher valid
6 months, in all three branches

Pick a branch

Sample data

Your branches

Sorted by distance. For that the app asks for no location, only the ZIP code in your profile — plenty for three shops.

  • Madison, 12 Atwood AvenueOpen until 7:00 PMOriginal shop since 1961 · workshop for knives and grinders1.2 km
  • Janesville, 4 Market StreetLimitedRefit until 22 Aug · entrance through the yard, half the range38 km
  • Green Bay, 27 Lakeshore RoadOpen until 6:00 PMSmaller range · orders arrive within two days52 km

Madison, 12 Atwood Avenue

Original shop · Hollingsworth Home & Kitchen

Open today until 7:00 PM

Opening hours

Monday to Friday
9:30 AM to 7:00 PM
Saturday
9:30 AM to 4:00 PM
Sunday
closed

In the shop

Workshop
Knife sharpening, grinder servicing, Mon to Wed
Collection
At the customer service desk, no line at the register
Payment
Card and cash, plus loyalty vouchers

On 15 August

Note
Stocktaking, closed from 4:00 PM
Workshop
Closed that day
Collection
Possible until 3:45 PM

When something is missing

In the Madison basement the signal stops, and people still line up at the register there. Each of these four cases has to show something usable.

  • Loading

    Loading offers

    Card and point balance are there instantly, because both live on the device. Only the offers are fetched, and for those the frame of the list fills in.

  • Nothing there

    No offers for your card right now

    It happens, usually in early January. The screen says so and names when the next ones normally come, instead of staying blank.

  • Failed

    Offers not reachable

    The request failed. The card works regardless: it sits on the device and needs no connection for the bar pattern.

  • No connection

    No signal at the register

    In Madison the reception stops in the basement. Card, balance and the last few receipts stay readable; offers and point claims are fetched once there is signal again.

No effect in this demo — nothing is stored.

In the hands of
Cardholder since 2019
Shown on
iOS — title centred, swipe bar below
Replaces
Replaces the plastic card left at home on the day you shop — otherwise the register has to key the number in by hand —, the flyer that lands three days after the offer has run out, and the hunt through the kitchen drawer for a receipt. Without one the register takes nothing back after fourteen days; in the app it is still legible two years on.

Everything in this demo is laid out and none of it acts: buttons only report that they have no effect in the demo, checkboxes are fixed, input fields lead nowhere. Nothing is stored, sent or fetched.

The project frame

How Awelior would approach this project

Hollingsworth Home & Kitchen, Madison is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Hollingsworth Home & Kitchen runs three shops and a points scheme. The card lives in a wallet and is at home precisely when somebody drops in on impulse; the leaflet through the letterbox does not reach the person currently looking at frying pans; and the receipt needed for a return is somewhere in a pile of paper. Three small frictions, each of which costs either a sale or a conversation at the till.

Decisions

  • The card lives on the device and opens without a signal

    It is the reason the app stays installed. A card that shows a spinner in the basement gets shown at the till exactly once — after that the plastic comes back.

  • Points, not baskets

    The device shows how many points a purchase earned and which shop it was in. What was in it appears only on the receipt the customer opens herself. Anyone issuing a loyalty card should write that difference down rather than bury it in a privacy notice.

  • Tier and voucher are kept apart

    One depends on annual spend, the other on the points balance. A single bar labeled “loyalty” would look tidier and would blend two different promises into one the business cannot keep.

Deliberately left outNo location access and no redemption in the app. For three shops the ZIP code from the profile is enough; asking for a location would be out of proportion to the purpose. And a voucher the app cancels itself is a payment transaction with everything that entails — redemption happens at the till.

What is in it

Screens
5
Tabs
4
Content blocks
16
Languages
4

Navigation responds, including the route from the purchase list into a single receipt and back. The card, the offer list and the redemption flow are fully rendered and inert; the stripe pattern on the card is schematic and carries no readable identifier. The four states have a view of their own.

How it would go on

  • Connection to the till system

    Points are earned at the till, vouchers are canceled there, receipts are created there. Without that path the app shows a balance nobody maintains.

  • Scheme and terms

    Points rate, expiry, tiers, voucher value, exclusions. The business sets those, and they end up in scheme terms somebody has to write and stand behind.

  • Consent and retention

    A loyalty scheme processes purchasing behavior. What is stored, for how long, what needs consent and how a customer withdraws it belongs before launch, not in the small print afterwards.

Talk through your project

Sample data

An app like this for your business?

Hollingsworth Card is invented — the fit is not. Apps come about exactly this way: from the routes that already exist in a business, only without the paper in between.

Talk about an appThe service page: Apps

Sample app by Awelior. Invented business, invented data, nothing stored.