The gym

An old mill with weights in it.

900 square meters on two levels, six racks, two studios, changing rooms on the ground floor. No sound system loud enough to drown out a conversation.

Gym floor, free weights and two studios in a converted mill in Lowell, Massachusetts. One gym, no franchise.

Workshop

The team

A look inside

Outlines instead of photographs: this demo shows a made-up business, so there are no real pictures of it. Your own website would show your own shots here.

Who you will meet

Nick Pryce

Gym manager, certified trainer

Strength circuit, kettlebell, inductions

Jasmine Wolfe

Trainer, BSc Sports Science

Core & stability, mobility, training plans

Mark Doughty

Trainer, class program

Indoor cycling, circuits, early classes

Toby Crane

Free weight coach

Technique on squat, deadlift and bench

Ellen Marsh

Front desk and memberships

Contracts, freezes, class bookings

Sarah Kenny

Trainer, rehab and back care

Back class, returning after a longer break

We are hiring

Class instructor (m/f/d)
Lowell, MA
Part time, 20 hours
Gym floor trainer and inductions (m/f/d)
Lowell, MA
Full time, permanent
Front desk cover, evening shift (m/f/d)
Lowell, MA
Part time, Monday to Thursday

Sample vacancies for the Unit Nine Training demo. There is no application process behind them — on the finished website each role leads to its own page with duties, requirements and a form.

Have a look before you book

Come by while the desk is staffed and somebody will walk you round. Takes a quarter of an hour and costs nothing.

The project frame

How Awelior would approach this project

Unit Nine Training is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Unit Nine Training is one gym in an old factory hall, not a franchise. The competition is a chain with an advertising budget, and the comparison happens on a phone, usually in the evening. Two questions decide it: when the classes run, and what membership really costs — joining fee, term and notice period included.

Decisions

Prices in full, with term and notice period
The membership page carries the packages with price, term and the questions that usually end up in the small print. That is precisely what separates a single gym from a chain — and it is the decision that saves phone calls.
Class plan as a card, booking below it
The class plan sits there as browsable categories, with booking following underneath in four steps. Separate, because most people want to read the plan rather than book — and the plan is why they come back.
Big type, high contrast, the building as motif
An old factory hall is the selling point. The design picks that up instead of forcing it into a gym template full of stock photography — the same high-contrast archetype as the restaurant, in a different palette.

Deliberately left outNo member area and no online sign-up with a direct debit mandate. A contract signed on a website needs an ACH authorization, cancellation terms and identity checks — that is a project in its own right, not a sub-page.

What is in it

Pages: 5
Content blocks: 22
Languages: 4

Five pages, in all four languages. Navigation, the class overview, the gallery, the expandable questions and the four-step class booking all respond. Indicated only: gym photography, directions and the form target; classes, prices and times are sample values.

How it would go on

Class administration
Places per class, waiting lists, cancellations, instructor changes and public holidays. A class plan with no administration behind it is wrong within two weeks.
Membership and collection
Contract conclusion, ACH authorization, the billing run, cancellation and freezes. This is where a gym loses money if it is not built properly.
Access control
If booking and turnstile are to work together, an access system hangs off it — plus the question of what happens when somebody turns up without a booking.

Talk through your project

Awelior demo