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Example site for an entirely fictional business — not a real company.

Master craftsman since 1998

Power that arrives.

Commercial electrical installation, solar with storage, and charging points for company fleets. Fixed price after a site visit, and dates that hold.

ashworth-electrical.com
Years in business
26
Staff, four apprentices
14
Response time for faults
48 h
Charging points installed
310

What we do

Four areas, each with its own crew. No subcontractors on site.

Commercial installation

New builds, refits and extensions. From the distribution board to sign-off, including as-built documentation.

quoted on survey

Solar with storage

Design, installation, grid registration. We size the system against your real load profile, not brochure figures.

from $12,400

Charging infrastructure

Wall boxes and charging parks for company fleets, with load management and per-vehicle billing.

from $1,890 per point

Testing and maintenance

Periodic testing, thermal imaging of distribution boards, fixed installation checks — with a report your insurer accepts.

from $340 per visit

How a job runs

  1. Site visit

    We look at the installation. It takes an hour, costs nothing, and afterwards both sides know what we are talking about.

  2. Fixed quote

    Within five working days, itemized rather than lump sum. What is not listed will not be charged.

  3. The work

    A fixed date, a fixed crew, one contact. Changes only enter the job in writing.

  4. Sign-off and records

    Measurement report, as-built drawing and test certificate. Digital and on paper, both included.

What clients say

The hall ran for four weeks without a single stoppage while it was being rewired. Nobody had managed that before.
Eleanor Cotterill · Operations, Cotterill Metalworks
Quote on Monday, question answered Tuesday, date kept. Sounds obvious. It isn't.
Thomas Fairbank · Fairbank & Sons Property Management

Arrange a site visit

One hour, free, no obligation. Afterwards you know the cost and the timeline.

Ashworth Electrical

Electrical installation, solar and charging infrastructure for business and home. Based in western North Carolina since 1998.

© 2026 Ashworth Electrical · ashworth-electrical.com

Demo site — company and content are fictional

The project frame

How Awelior would approach this project

Ashworth Electrical is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Ashworth Electrical does installation, solar and charging infrastructure — for commercial clients, for private customers and, in a tight labor market, for applicants. Three audiences with three different questions: what a wallbox connection costs, who handles sign-off on a solar array, and what the company is like from the inside. Answer only one and you lose the other two.

Decisions

  • Price ranges rather than “on request”

    The services page carries packages with from-prices. That is the less comfortable choice, because it invites comparison — but “price on request” costs the business exactly the inquiries it wants and brings it the ones it does not.

  • The process on the home page, the references behind it

    Anyone having solar installed is mostly afraid of the sequence: who turns up when, who talks to the grid operator, when it is over. So the four-step process sits high on the home page and the reference gallery gets a page of its own.

  • Vacancies on the company page, not in a careers section

    A firm this size does not fill a careers site. So the open positions sit where an applicant ends up anyway: under “Company”, right behind the team and the piece about how the work is done here.

Deliberately left outNo booking calendar. In a business whose engineers are scheduled weeks ahead, a bookable slot would be a promise nobody in the office can keep — the contact page asks about the job and when you can be reached instead.

What is in it

Pages
5
Content blocks
23
Languages
4

Five pages, in all four languages. Navigation, the expandable questions and the gallery with its enlarged view all respond. Indicated only: the reference images (schematic drawings instead of photographs), the map on the contact page, and the destination of the contact form.

How it would go on

  • Inquiries where they get handled

    The form into a mailbox or straight into the job system, with a confirmation to the sender and a rule about who picks it up first.

  • Real reference projects

    Photographs of finished installations with location, output and year — released by the clients. This is what carries a trade website, and the part that takes time.

  • Legal pages and operations

    Imprint, a privacy notice naming the services actually in use, an accessibility statement, plus hosting, backups and a login the company uses to change its own copy.

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