Back to the websites

Example site for an entirely fictional business — not a real company.

Projects

Installations that run.

A selection from the last three years. Names published with the clients' consent.

Photo gallery

Outlines instead of photographs: this demo shows a made-up business, so there are no real pictures of it. Your own website would show your own shots here.

Regular clients

Cotterill Metalworks
Fairbank & Sons
Fletcher Logistics Center
Weaverville Business Park
Asheville District Utilities
Henley Joinery
We got three quotes. Ashworth wasn't the cheapest, but it was the only one that said what happens if things don't go to plan.
Eleanor Cotterill · Operations, Cotterill Metalworks

Ashworth Electrical

Electrical installation, solar and charging infrastructure for business and home. Based in western North Carolina since 1998.

© 2026 Ashworth Electrical · ashworth-electrical.com

Demo site — company and content are fictional

The project frame

How Awelior would approach this project

Ashworth Electrical is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Ashworth Electrical does installation, solar and charging infrastructure — for commercial clients, for private customers and, in a tight labor market, for applicants. Three audiences with three different questions: what a wallbox connection costs, who handles sign-off on a solar array, and what the company is like from the inside. Answer only one and you lose the other two.

Decisions

  • Price ranges rather than “on request”

    The services page carries packages with from-prices. That is the less comfortable choice, because it invites comparison — but “price on request” costs the business exactly the inquiries it wants and brings it the ones it does not.

  • The process on the home page, the references behind it

    Anyone having solar installed is mostly afraid of the sequence: who turns up when, who talks to the grid operator, when it is over. So the four-step process sits high on the home page and the reference gallery gets a page of its own.

  • Vacancies on the company page, not in a careers section

    A firm this size does not fill a careers site. So the open positions sit where an applicant ends up anyway: under “Company”, right behind the team and the piece about how the work is done here.

Deliberately left outNo booking calendar. In a business whose engineers are scheduled weeks ahead, a bookable slot would be a promise nobody in the office can keep — the contact page asks about the job and when you can be reached instead.

What is in it

Pages
5
Content blocks
23
Languages
4

Five pages, in all four languages. Navigation, the expandable questions and the gallery with its enlarged view all respond. Indicated only: the reference images (schematic drawings instead of photographs), the map on the contact page, and the destination of the contact form.

How it would go on

  • Inquiries where they get handled

    The form into a mailbox or straight into the job system, with a confirmation to the sender and a rule about who picks it up first.

  • Real reference projects

    Photographs of finished installations with location, output and year — released by the clients. This is what carries a trade website, and the part that takes time.

  • Legal pages and operations

    Imprint, a privacy notice naming the services actually in use, an accessibility statement, plus hosting, backups and a login the company uses to change its own copy.

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