Fourteen people, one workshop.

It started in 1998 with one van and two people. Today there are fourteen of us, four in training, working within about fifty miles of Asheville.

We decided against growth at any cost. Every site has one person responsible, and that person is still your contact after sign-off. That only works while everyone in the firm still knows everyone else.

Training isn't a by-product here. All four master craftsmen in the firm learned the trade with us.

Your contacts

Robert Ashworth

Managing director, master electrician

Quotes and costing

Mark Sowden

Commercial site management

Scheduling and coordination

Yvonne Hartley

Solar and storage

System design, grant applications

Kyle Pettifer

Testing and maintenance

Appliance testing, interval tracking

Open positions

Electrician, building services (m/f/d)
Asheville
Full time, permanent
Apprentice electrician (m/f/d)
Asheville
Apprenticeship from September
Solar installer (m/f/d)
Asheville and the surrounding area
Full time
Office administrator, job processing (m/f/d)
Asheville
Part-time, 25 hours

Sample vacancies for the Ashworth Electrical demo. There is no application process behind them — on the finished website each role leads to its own page with duties, requirements and a form.

The project frame

How Awelior would approach this project

Ashworth Electrical is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Ashworth Electrical does installation, solar and charging infrastructure — for commercial clients, for private customers and, in a tight labor market, for applicants. Three audiences with three different questions: what a wallbox connection costs, who handles sign-off on a solar array, and what the company is like from the inside. Answer only one and you lose the other two.

Decisions

Price ranges rather than “on request”
The services page carries packages with from-prices. That is the less comfortable choice, because it invites comparison — but “price on request” costs the business exactly the inquiries it wants and brings it the ones it does not.
The process on the home page, the references behind it
Anyone having solar installed is mostly afraid of the sequence: who turns up when, who talks to the grid operator, when it is over. So the four-step process sits high on the home page and the reference gallery gets a page of its own.
Vacancies on the company page, not in a careers section
A firm this size does not fill a careers site. So the open positions sit where an applicant ends up anyway: under “Company”, right behind the team and the piece about how the work is done here.

Deliberately left outNo booking calendar. In a business whose engineers are scheduled weeks ahead, a bookable slot would be a promise nobody in the office can keep — the contact page asks about the job and when you can be reached instead.

What is in it

Pages: 5
Content blocks: 23
Languages: 4

Five pages, in all four languages. Navigation, the expandable questions and the gallery with its enlarged view all respond. Indicated only: the reference images (schematic drawings instead of photographs), the map on the contact page, and the destination of the contact form.

How it would go on

Inquiries where they get handled
The form into a mailbox or straight into the job system, with a confirmation to the sender and a rule about who picks it up first.
Real reference projects
Photographs of finished installations with location, output and year — released by the clients. This is what carries a trade website, and the part that takes time.
Legal pages and operations
Imprint, a privacy notice naming the services actually in use, an accessibility statement, plus hosting, backups and a login the company uses to change its own copy.

Talk through your project

Awelior demo