Back to the websites

Example site for an entirely fictional business — not a real company.

Teachers

Five people, no rotation.

Each class keeps the same teacher for the whole quarter. Cover comes from inside the studio, not from an agency list — you know in advance who will be at the front.

The team

Miriam Vogt

Director, hatha and back care

Founded the studio in 2011. Registered yoga teacher and licensed physical therapist. Teaches the back-care series and the Tuesday morning class.

Jonas Reinke

Vinyasa and ashtanga

Came out of competitive gymnastics and had to work hard at slowing down. Leads the 7 a.m. Mysore practice.

Sarah El-Amin

Yin, breath, meditation

Works part time in hospice care. Her yin classes run 90 minutes, because 75 is not enough for six shapes.

Theresa Kolb

Beginners courses and back care

Teaches the eight-week courses. Insists that nobody copies a shape they have not had explained to them.

Paul Nowak

Evening hatha, cover

Here since 2018, originally as a student. Steps in when someone is out — and still knows the group.

The rooms

Outlines instead of photographs: this demo shows a made-up business, so there are no real pictures of it. Your own website would show your own shots here.

How teaching works here

Nobody touches you without asking. If you would rather not be adjusted, put a wooden chip at the top of your mat — the teacher sees it walking past, and nobody has to say anything in front of the group.

There are no mirrors. A shape is not right when it looks like the picture, but when it sits well in your own body. A mirror reliably leads to the first answer.

Music plays only in the vinyasa classes, and quietly. Hatha, yin and Mysore are silent — which, with twenty-five people in a room, is never quite silent anyway.

Continuing education is not a private matter: every teacher here gets six paid days a year. It is written down because it is the reason the schedule has a few gaps in February and September.

Take a class

The simplest start is an open hatha class in the morning — rarely full, and there is time for questions before and after.

Linden House Yoga

Two rooms in a back courtyard in Burlington. Drop-in classes, eight-week courses, the schedule and passes all in one place.

© 2026 Linden House Yoga · lindenhouseyoga.com

Demo site — studio, names and figures are fictional

The project frame

How Awelior would approach this project

Linden House Yoga is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Linden House Yoga has two rooms off a back courtyard in the Old North End of Burlington, five teachers and three ways to practice: drop-in classes you join without booking, eight-week courses, and a back-care series for people with real limitations. Online there was a profile on a social network and a schedule as a PDF that had last been right in spring. The most common question at the desk was therefore not about yoga but about the schedule — and the second most common was whether a beginner is allowed into a drop-in class at all.

Decisions

  • The schedule is the second page, not the second to last

    It sits directly behind the home page and is reachable from every button on it. Somebody looking for a studio is looking for a time that fits around work. Everything else is decided after that.

  • Every price is on the page, including the awkward ones

    Single class, ten-class pass, monthly rate, course series — each with what it includes. A studio that names prices only on request loses exactly the people who are unsure whether this is for them.

  • The back-care series promises nothing

    It describes what happens in the session, who teaches it, and that every pose comes with variations. What it does not do is claim an effect. Anyone in pain asks somebody who can look at them first — and the page says so.

  • The way into the courtyard is on the studio page

    The entrance is at the back and cannot be seen from the street. Directions in words, not just a map crop: somebody arriving for the first time who spends five minutes searching walks late into a class that starts in silence.

Deliberately left outNo online payment and no customer account on the site. Passes and rates run through the desk and the member app; a second way to buy on the website would mean keeping the same pass balance in two places. No star ratings either: a studio with four teachers and a handful of regulars cannot produce a meaningful number from them, only one that looks like it.

What is in it

Pages
5
Content blocks
26
Languages
4

Five pages covering the schedule, prices, teachers, workshops and how to find the place, in every language of the site. Navigation, switches and disclosures work; forms and booking buttons are laid out and do nothing.

How it would go on

  • One source for the schedule

    The schedule on the website and the one in the app have to come from the same table. Two maintained schedules are worse than one, because nobody knows which is right.

  • Show who is covering

    People fall ill and get covered — and for practitioners that matters, because many come for a particular teacher. It needs a route the desk can operate in two minutes.

  • Workshops with sign-up

    A workshop is not a class: limited places, a deposit, often full. That is the next sensible build — and the first one that moves money.

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